Discounted Rates, Rewards Benefits and Donation Programs
Designed to Support Essential Workers During COVID-19 Pandemic
Phoenix, Arizona, April 13, 2020 - Best
Western Hotels & Resorts (BWHR) has launched a support package
designed to offer a helping hand to front line workers during the COVID-19
pandemic. The package includes a discounted rate at participating BWHR-branded
hotels, a custom loyalty offering for essential workers and expanded donation
offerings supporting COVID-19 relief efforts.
“Each and every day we see essential workers, from
healthcare providers and first responders to transportation workers and
infrastructure professionals, putting their own health at risk to lead the
fight against the COVID-19 pandemic,” said David Kong, President and Chief
Executive Officer for BWHR. “These front line workers are making tremendous
sacrifices for the greater good. While no token of appreciation will ever be
enough, we are proud to show our respect and gratitude by keeping our doors
open in their time of need, extending a loyalty upgrade and supporting the
relief efforts through donations.”
Throughout the COVID-19 pandemic, front line workers have
emerged as heroes, selflessly fighting a daily battle to keep communities
around the world safe and healthy. Many of these professionals need a safe
place to sleep to help them continue the fight against COVID-19. BWHR has
created a special rate plan that extends a discount of at least 10% to
essential workers at participating properties across North America. The rate
plan is effective immediately and available for stay dates through June 30,
2020. Essential workers can select the rate plan when booking on
bestwestern.com and will need to provide their work identification upon check
in.
In addition to keeping its doors open to essential workers
in their time of need, BWHR is offering a Best Western Rewards® (BWR®)
Elite status upgrade to those on the front lines. Eligible essential workers
can visit bestwestern.com/frontlineheroes for
their status upgrade. Elite BWR members can enjoy bonus points for every stay,
exclusive promotional offers, and discounted rates at BWHR-branded hotels
worldwide.
To round out the relief package for front line workers, BWHR
has made it easier than ever for its loyalty members to support essential
workers. BWR members who donate their rewards points to BWHR’s charitable arm,
Best Western for a Better World®, or charitable partner, the Red Cross, will
see their donations go directly to supporting COVID-19 relief efforts.
This announcement is the latest example of BWHR’s commitment
to supporting its hoteliers, guests and communities during the COVID-19 health
crisis. BWHR was the first hotel company to offer a relief package to its
hoteliers to help ease the financial burden during this challenging time. BWHR
was also the first in the industry to extend loyalty status to its BWR members
whose travel plans have been greatly impacted by travel restrictions and
cancellations resulting from the COVID-19 pandemic.
Click
here to read about BWHR’s hotelier relief efforts.
Click
here to learn more about the BWR loyalty extension program.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix,
Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global
network. With 18 brands and approximately 4,700 hotels in over 100 countries
and territories worldwide*, BWH Hotel Group suits the needs of developers and
guests in every market. Brands include Best Western®, Best Western
Plus®, Best Western Premier®, Executive Residency by Best
Western®, Vīb®, GLō®, Aiden®, Sadie®,
BW Premier Collection® and BW Signature Collection®.
Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite,
WorldHotels Distinctive and WorldHotels Crafted collections are also offered.
Completing the portfolio is SureStay®, SureStay Plus®,
SureStay Collection® and SureStay StudioSM franchises**.
For more information visit bestwestern.com,
bestwesterndevelopers.com, worldhotels.com and surestay.com.
* Numbers are approximate, may fluctuate, and include hotels
currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels
are independently owned and operated.
Media Contacts:
News Media
email: mediarequest@bestwestern.com
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