Leader in hotel group insights & analytics adds key
intelligence to help its customers build relationships that will drive revenue
rebound post-COVID-19
Washington, DC. — April 15, 2020
— Knowland announced
today the release of Premium Contact Data (PCD), an add-on to its
subscription-based hotel group sales software platform providing verified
contact data with event booking history. As the leader in hospitality group
business analytics for hotels, convention and visitor bureaus, conference
centers and other meeting venues, the company provides comprehensive group data
intelligence to drive higher revenue and provide greater value to hotels’
customers.
During these unprecedented times, Knowland understands the
challenges facing hoteliers. To help them develop a path forward in this
uncharted environment, the company has enhanced its database to provide sales
teams with the tools they need to start building the relationships that will
fuel business recovery. More robust than a business networking site or general
contact database, Knowland PCD is a specially curated database that allows
sales teams to easily identify and reach verified contacts with historical
event history that matches their properties.
- Designed to support post-COVID-19 market re-entry strategies – Hotels’ rebound will begin with smaller/regional events, not the massive group conventions of pre-COVID business. The Knowland PCD contains over 50,000 events held in the U.S. last summer for groups of less than 50 attendees and the hotel group business rebound will begin from this pent-up demand of smaller, local events. As restrictions lift and event coordinators and attendees grow in confidence, gatherings will grow in numbers and expand geographically. Conference coordinators, corporate meeting planners and event managers are eager for guidance in how to start re-connecting their constituents again in a safe and productive way. Premium Contact Data gives hotel sales teams the tools to identify these contacts that will be the backbone of group recovery.
- Verified
planner contacts – Human-verified contacts are scored against a
hotel’s fit for value and experience. PCD determines account fit for chain
scale, location and more. The data is re-verified every 90 days with 95
percent accuracy to provide sales teams with access to the right person on
the first call.
- Understanding
buyer behavior – Account-match scoring provides extensive
insights into event history and past booking patterns to better understand
customer behavior. It also provides direct links to LinkedIn profiles that
provide sales teams with a full picture of their contacts before they make
the first call.
- Prioritization
of local groups – Geographical targeting allows sales teams to
start small and local by identifying corporate, industry and private
meetings based on changing group size limitations right in their local and
regional markets.
- Ongoing
updates to data – Knowland delivers access to more than 100,000
additional planner contacts with new contacts added monthly.
Kristi White, vice president of product, Knowland,
said: “While we all hope our industry will bounce back quickly, the
reality is it will take active engagement by hotel sales teams to build the
relationships that will fuel your hotel’s rebound as restrictions lift. Premium
Contact Data was specifically designed to help our customers regain control,
optimize local and small meeting opportunity and build a strong base of
relationship-driven group business.”
Learn the details on Knowland Premium Contact
Data from the product datasheet here or request a demo here.
Knowland has established a resource page for hotels impacted
by COVID-19 at https://www.knowland.com/resources/covid-19-hotel-resources/
ABOUT KNOWLAND
Knowland is
the leader in group hospitality analytics for hotels, convention and visitor
bureaus (CVBs), conference centers and other meeting venues and the driver
behind adopting a Proactive Group Sales Strategy. With the industry's largest
historical database of actualized events, thousands of customers trust Knowland
to sell group smarter and maximize their revenue. Knowland operates globally
and is headquartered outside of Washington, DC in Rosslyn, VA. To learn more
about our suite of solutions, please visit www.knowland.com or
call 202-312-5880.
Media Contact:
Kim Dearborn
Email: kim@kim360pr.com
Phone: 909.455.4316
Website: https://www.knowland.com/
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