Total restaurant customer transactions decline by 36%
compared to 43% decrease prior week
Chicago, IL, April 29, 2020 - Likely buoyed by the coronavirus relief
payments received from the government, consumers increased their restaurant
transactions in the week ending April 19 relative to week ending April 12,
easing the previous weeks’ declines, reports TheNPD Group. Although the industry is still at historic lows compared to year
ago, restaurant customer transactions declined by 36% compared to a
43% decline the prior week, according to CREST®Performance Alerts, which provides a rapid weekly view of chain-specific
transactions and share trends for 70 quick service, fast casual, midscale, and
casual dining chains.
Transactions at quick service restaurants, which are still
the most resilient segment of the industry, declined 34% in the week ending
April 19 compared to year ago. Even the significantly challenged full service restaurant
segment received a little relief, declining 72% in the week versus a 79%
decline prior week. The rate of decline for casual dining full service
chains improved 12 points from a decline of 77% in the week ending April 12 to
65% the week ending April 19, reports NPD.
“Whether the relief monies received can sustain an upward
trajectory in restaurant transactions remains to be seen,” says DavidPortalatin, NPD food industry advisor and author of Eating Patterns in America.
“There are also significant concerns for consumers’ overall financial health
with more than 26 million now unemployed.”
Media Contact:
The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050
900 West Shore Road
Port Washington, NY 11050
Website: https://www.npd.com/
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