Frederick, MD., June 08, 2020 - June 2020 marks the
return of what has been called ‘the most Maryland beer ever’ by The Washington
Post: Flying Dog Brewery’s Dead Rise. This Limited Release sour ale is the
first and only beer brewed with the iconic OLD BAY® seasoning and this year it
is celebrating its 5th anniversary with a new look, new recipe, and even more
OLD BAY.
Five years ago, Maryland’s largest brewery began a
partnership with the Chesapeake Bay region’s own OLD BAY. Its initial release
created a viral sensation that made it difficult to keep store shelves stocked.
Since that time, Flying Dog remains the only brewery allowed to brew a beer
using the famous OLD BAY seasoning, a product that runs in the blood of
Marylanders and has gained enormous popularity outside of the region.
Initially released as a blonde ale, Flying Dog is taking
Dead Rise back to its roots and giving it to fans as it was originally
envisioned – as a gose. Perfect for summer days full of seafood, Dead Rise’s
new gose formula blends OLD BAY with a refreshing lemony tartness for a beer
low in bitterness and high in flavor. Dead Rise was brewed with Citra hops and
carries a 5.7% ABV. The beer begins shipping to distributors June 1, 2020 in
6-packs of 12 oz. bottles.
“For those of us who grew up in crab country, you can’t get
more iconic than OLD BAY. We wanted our new Dead Rise formula to live up to
that greatness,” said James Maravetz, VP of Marketing at Flying Dog. “The
refreshing pop of tart, balanced with the OLD BAY’s salty and spicy flavor profile,
created a beer that tastes like summer on the Bay.”
Brewed with the rugged spirit of the Chesapeake Bay
watermen, the name Dead Rise is a nod to their traditional fishing boats, used
year-round to gather shellfish feasts. A portion of the proceeds from Dead Rise
also benefit Maryland’s crabbing industry through the Maryland Department of
Natural Resources’ True-Blue Program, an annual campaign aimed at raising
awareness for the struggling industry. The True-Blue Program highlights and
rewards those restaurants who make it a point to serve local, Maryland
harvested crab.
The concept for the beer was developed as part of the
company’s Brewhouse Rarities program, dreamt up by a Flying Dog staff member
with a deep devotion to their favorite state, seasoning and seafood. The new
gose formula was also designed to turbocharge the flavor of whatever seafood is
on your plate. The recipe’s new lemony tartness freshens up the beer and helps
flavors pop. In addition to seafood, try Dead Rise with salty starches like tater
tots and fries, lighter proteins like turkey, chicken and tofu, or rich sauces
and creamy condiments like melted cheese, bechamel and avocado and ranch
dressings.
About Flying Dog Brewery:
As one of the fastest-growing regional craft breweries in the United States, Flying Dog has been brewing world-class beer that pushes the confines of traditional styles for 30 years. Flying Dog attracts everyone from craft beer connoisseurs to those just catching the wave with up to 20 styles available at any given time. Introduced to Flying Dog by the Gonzo writer Hunter S. Thompson, artist Ralph Steadman has produced original art for Flying Dog's labels since 1995. Recent accolades for Flying Dog include its Pale Ale ranked as the #1 American Pale Ale in the U.S. by The New York Times. For more information, visit http://www.flyingdog.com. Flying Dog is now available on Drizly.
Media Contact:
EVE BUTT, DIRECTOR OF PR
Flying Dog Brewery
Phone: 610-761-2558
Website: https://www.flyingdog.com/
