West Chester, PA., June 08, 2020 - 72% of consumers
agree that packaging design can influence their purchasing decision, yet many
food and beverage brands still believe their product will succeed due to its
taste alone. DePersicoCreative explains that food products’ package design is the most
significant factor in building sales for retail food products.
Even if a food product is delicious, innovative, and priced
right, it doesn’t mean it will sell. The packaging is responsible for the powerful
first impression and interaction most consumers will have with a brand.
The elements brands can incorporate to create compelling
food & beverage packaging design that attracts attention are:
1. Balance
- Balance
in design comes down to a careful and measured approach in how much can be
communicated without being too much. It guides how much visual real estate
something takes up on a package and how much mental real estate it takes
up in the mind of the shopper.
2. Eye Flow
- It is
natural for consumers’ eyes to move across certain shapes, curves, and lines in identifiable patterns. Brands should lead the eyes of potential buyers directly to their appetite appeal and key messaging.
3. Appetite Appeal
- Appetite
appeal is a critical factor in a shopper’s decision to purchase food or
beverage product. There are techniques to make a product look
mouthwateringly delicious, driving desire and triggering trial through
imagery.
4. Creative Linguistics
- Creative
linguistics are the brief phrases, positioning lines, and descriptions that artfully convey the positive attributes of a product or brand. They help tell the compelling visual story that package design needs to present.
These are just a few of the tools in the arsenal that
specialists in food & beverage package design use to inspire trial purchase
decisions which lead to repeat purchases, brand loyalty and growing retail
sales results, both on the shelf and online.
The bottom line is that a great food or beverage product
must have great package design to inspire trial.
About DePersico Creative:
DePersico Creative is a three-generation, family-owned
Design Studio which has specialized in Food & Beverage package design since
its founding in 1976. They help food marketers grow strong, thriving retail
brands. Whether you’re launching a start-up brand or need to rapidly revitalize
a stagnant or declining brand, their creative strategies & compelling
designs will inspire shoppers to love your brand and purchase your products.
You can find out more about them on their website at: depersico.com
Media Contact:
IMMY RANSOM
DePersico Creative
Phone: 4193566394
Website: http://depersico.com/
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