Shanghai, August 31, 2020 (PRWeb) – China prestige
beauty e-commerce sales increased 87% in June 2020 to $1.3 billion compared to
the same time period last year, according to TheNPD Group, a leading global information company.
In June, China’s e-commerce market began its mid-year sales
festival, one of the largest promotions for e-commerce, also known as China's
'618' Shopping Festival. This year, close to 100,000 brands selling over 10
million discounted items participated, which is more than double the number of
brands that participated in last year’s 618 event. Thanks in large part to this
festival, all beauty super-categories recorded growth compared to last year,
with skincare sales increasing by 98% to $489 million, makeup sales increasing
58% to $102 million, fragrances sales increasing 61% to $21 million, and
haircare sales increasing 126% to $16 million.
Makeup’s growth was lower compared to other super-categories
as it was negatively affected by the pandemic earlier this year, and consumers
continued to wear masks outside of their homes. However, as most offices opened
in China, and people started to resume normal business practices, makeup
started to accelerate its growth. The continued use of masks is evident by the
notable shift in focus from traditional lip makeup (12% growth compared to June
2019) to eye makeup (159% growth compared to June 2019).
“The e-commerce channel is likely to keep the fast growth
rate in the coming months for beauty products,” said Stanley Kee, Managing
Director, APAC, The NPD Group. “In fact, a recent China consumer sentiment
study conducted by the NPD Group showed that 26% of Chinese consumers claimed
they only purchase beauty products online. With another online festival, Double
11, scheduled for November, it is likely that sales from this event will help
China experience record sales for the year.”
Media Contact:
David Riley
Phone: 917-543-5465
Email: david.riley@npd.com
The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050
Website: https://www.npd.com/
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