U.S. Weekly Hotel
Occupancy for Week Ending March 13 Reached Its Highest Level in A Year
HENDERSONVILLE, Tennessee—U.S. weekly
hotel occupancy reached its highest level in a year, according to STR‘s latest data through 13 March.
7-13 March 2021 (percentage change from
comparable week in 2020):
- Occupancy: 52.1% (-1.4%)
- Average daily rate (ADR): US$102.62 (-14.5%)
- Revenue per available room (RevPAR): US$53.45
(-15.8%)
Year-over-year percentage changes are now
more favorable as comparisons have shifted to pandemic-affected weeks from
2020. When indexed against 2019 levels, the U.S. has recaptured between 70-75%
of occupancy in recent weeks.
Florida, lifted by Spring Break and Bike
Week, was most represented among the leaders in week-to-week occupancy gains.
Among all STR-defined markets, Daytona Beach; Gatlinburg, TN; Myrtle
Beach; San Antonio; Greensboro, NC; and the Florida Panhandle showed
double-digit growth from the previous week, which is reflective of further
reopening around the country. All but seven states saw week-over-week gains,
and six states saw occupancy increase by more than 5 percentage points.
Additional insights on the week's performance can be found via STR's MarketRecovery Monitor.
Among the Top 25 Markets, Tampa experienced
the highest occupancy level (72.7%). The lowest Top 25 occupancy levels came
in Boston (33.6%) and Minneapolis (33.9%).
Aggregate data for the Top 25 Markets
showed slightly lower occupancy (49.8%) but higher ADR (US$109.06) than all
other markets. The major markets continue to show the most sizeable gaps in
current occupancy vs. 2019.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and
9.1 million rooms around the globe. Members of the media should refer to the
contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for
global hospitality sectors. Founded in 1985, STR maintains a presence in 15
countries with a corporate North American headquarters in Hendersonville,
Tennessee, an international headquarters in London, and an Asia Pacific
headquarters in Singapore. STR was acquired in October 2019 by CoStar Group,
Inc. (NASDAQ: CSGP), the leading provider of commercial real estate
information, analytics and online marketplaces. For more information, please
visit str.com and costargroup.com.
Media Contact:
North America Media Contact
Haley Luther
Communications Manager
Email: hluther@str.com
Phone: +1 (615) 824-8664 ext. 3500
General Media Inbox:
Email: media@str.com
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